The dawn of a new influencer economy

Here are some thoughts about the evolution of the influencer economy, which were first published in WARC. Influencers, creators, marketers and social platforms exist in a symbiotic – and…

Sydney in Summer

#Sydney in #summer via Instagram

Beach walk

A walk with @mr_huxley_ on an almost empty Aussie beach. Perfect way to end the year. via Instagram

Twitter bans political ads

Big news from Twitter today. A good move IMHO

Pool with a view

Pool with a view #Corsica #Corse via Instagram

Success in Cannes this year

In Cannes this year @wearesocial were awarded 3 Lions from 9 shortlists. So proud of all the work we entered, and all the teams involved.

Half a coat hanger via Instagram

Email habits

Every so often I need a reminder to get back in good email habits. This is a good one: — nathan mcdonald (@nathanmcdonald) June 13, 2019 from…

The North Face and Wikimedia

I wrote something for the @wearesocial blog last week about @thenorthface and @Wikimedia controversy. Here it is. Those who love the outdoors tend to be community minded. They…

Grumpy cat has been reincarnated

  Grumpy cat. Reincarnated. On #TikTok, obviously. — nathan mcdonald (@nathanmcdonald) June 1, 2019