Brands take to Instagram

A majority of the world’s biggest brands now have a presence on Instagram, the photo-sharing social media service, new figures show.

Simply Measured, the insights provider, found that 54 of the globe’s 100 most valuable brands, as ranked by Interbrand, were using the Facebook-owned social media platform in November 2012.

This figure could be compared with totals of 98 for both Facebook and Twitter, ahead of 67 for Google+. Pinterest, another social site gaining rapid traction, recorded a score of 63 here.

But Instagram logged the highest growth rate, up by 35% from August 2012, topping a 24% lift for Pinterest, a 5% leap for Google+ and the 4% jump generated by Twitter, while Facebook was flat.