Quotes
Humans are ultra-social, and evolution has crafted us to connect, give care and co-operate. A major thread of research on human happiness points to the quality of social…
55-64s are the only age group where we are not seeing a drop in time spent on PCs, laptops and tablets The move toward mobile-centric consumption > Three Hours A…
This “social journey to really understand where our customers are”, Lieberman states, commenced approximately three years ago. And it has influenced various aspects of the brand’s strategy, both…
Television is slowly slipping down the list of priority channels for US marketers as mobile and social attract more of their attention and spending Fewer marketers see TV…
Accountability, coherence of thought and planning, and commitment to vision and mission are amazing benefits of what too many consider a ho-hum, even old-fashioned, tool. The Dullest, Most…
Walking through the quads and avenues of Kellogg University… I shared with Richard [Edelman] my deep concerns about the future of the Public Relations industry: its failure to…
Brands take to Instagram A majority of the world’s biggest brands now have a presence on Instagram, the photo-sharing social media service, new figures show. Simply Measured, the…
The cardinal rule of authenticity and believability is that actions speak louder than words. A corollary is that if you have to tell me something’s true, I automatically…
the traditional advertising economy was built on a tripod of how many people you can reach, how many times you can reach them and then, what it is…
Growing up with the assumption that you’ll always be able to publish whatever you want to say, to whoever you want to say it, is going to make…